Preparing for – and acting on – future challenges requires three things: insightful over-the-horizon intelligence, a trained and integrated team that can translate that intel into persuasive content, and the capacity to augment your arguments with real-world action.
“The one characteristic more essential than any other is foresight.” – Theodore Roosevelt
Over-the-horizon Intelligence: Knowledge is power. And identifying upcoming threats and opportunities is the first step to engaging successfully in the policy arena. For decades, we have been providing over-the-horizon intelligence reports to our clients about emerging “long range” campaigns designed to shift public opinion and shape public policy long before that information makes headlines.
“Communicate everything you can to your associates. The more they know, the more they’ll care. Once they care, there’s no stopping them.” — Sam Walton, Walmart founder
Supporting Your “Newsroom”: Effective communications departments function like a well-managed newsroom – the editorial mission is clear and universally understood, knowledgeable sources are cultivated and engaged, and planned and breaking content is juggled to maximize audience engagement. We have been building productive and successful newsrooms for from Day One, resulting in more – and more engaging – content reaching the right audiences at the right time, and putting the Comms Department at the center of the organization’s information universe.
"There is no power for change greater than a community discovering what it cares about." – Margaret J. Wheatley, American writer and teacher
Strategic Communication Campaigns: Over-the-horizon Intelligence and engaging content are solid foundations for any organization that is dedicated to building a better future. But it is high-visibility public-awareness campaigns that maximize the impact of your message and expand your universe of supporters. And we excel at generating media and public interest. Our clients’ campaigns have garnered media attention from virtually every leading national TV, radio, and online news program and talk show in America, in addition to generating unprecedented local media coverage and social media buzz. It’s what we do.